Friday, February 18, 2011

Agent Provocateur

Agent Provocateur, the British intimates company that spearheaded the trend toward more edgy designs in lingerie, just launched its second Los Angeles Boutique. Located on Rodeo Drive next to Lanvin, Provocateur carries their entire collection, along with the brand's new super-high-end Soiree collections. Their longtime designer, Sarah Shotton, described the new boutique this way, "Rodeo has this Hollywood glamour thing, with mirrors, lots of black and pink. Crystal play suits, embellished corsets. We are going to make one-off items and couture items made for shows. What's really great about the underwear is that it makes you feel confident."