Don't miss the centerpiece of the celebration: the UNICEF Snowflake hanging above the legendary Beverly Wilshire hotel at Wilshire and Rodeo Drive. Designed by Ingo Mauer and covered in 12,000 Baccarat crystals, the Snowflake originally hung at the intersection of Fifth Avenue and 57th Street until it made its Beverly Hills debut in 2006. Visit Two Rodeo and purchase a crystal snowflake to hang on the 16 foot tree - all proceeds will go to UNICEF.