Americans eat more than 700 million Marshmallow Peeps per year. More than 4.2 million Peeps are made in the USA every single day. Now that's a lot of Peeps! My mother used to eat them straight out of the box. Growing up we would find small stashes of them in cupboards and closets. Can you resist?
Peeps were introduced nationally in 1958 by Pravin Pant Sr., a Nepali immigrant. When Just Born acquired Rodda Candy Company in 1953, they automated the process (originally the chicks were formed by hand) and mass-produced them. The yellow chicks were the original form of the candy, but since then the company introduced other colors and, eventually, the myriad shapes in which they are now produced.