Gucci's leather workers have been on a world tour for most of 2010, but they're finally coming to America. The artisans are taking up residence in their 'Artisan Corners' within individual Gucci stores. The corners include custom work tables, sewing machines, leather stands and metal tools. The artists were introduced tonight with a VIP event at their Rodeo Drive boutique. It was a rare chance to see how a $1000 handbag is built, from the initial stages including mood boards and sketches to the finished product. I was fascinated to learn that the made-to-order handbag can include your initials embossed on the bag, or a commemorative plaque inside. From April 22 - 24, they'll be building custom leather goods emphasizing the classics as part of their Forever Now campaign. What a great way to draw attention to their long family history of leather goods. 347 North Rodeo Drive, 90210 / 310.278.3451
Thursday, April 22, 2010
It's in the bag; Gucci that is.
Gucci's leather workers have been on a world tour for most of 2010, but they're finally coming to America. The artisans are taking up residence in their 'Artisan Corners' within individual Gucci stores. The corners include custom work tables, sewing machines, leather stands and metal tools. The artists were introduced tonight with a VIP event at their Rodeo Drive boutique. It was a rare chance to see how a $1000 handbag is built, from the initial stages including mood boards and sketches to the finished product. I was fascinated to learn that the made-to-order handbag can include your initials embossed on the bag, or a commemorative plaque inside. From April 22 - 24, they'll be building custom leather goods emphasizing the classics as part of their Forever Now campaign. What a great way to draw attention to their long family history of leather goods. 347 North Rodeo Drive, 90210 / 310.278.3451
