Wednesday, December 26, 2012

Travel Fact: Rose Bowl an Economic Juggernaut

Between tickets and T-shirts, hotels and hot dogs, college football bowl games will help generate about $1.1 billion over the next week or so for their host cities. Nowhere is the economic impact of a bowl game and its accompanying activities felt more than Pasadena, Calif., home to the self-proclaimed "granddaddy of them all." The Rose Bowl and the Tournament of Roses Parade is expected to pump more than $225 million into Pasadena and its surrounding cities. That's about six times the average amount generated by the nation's 28 college bowls, the Football Bowl Association reports.