The City of Beverly Hills is launching its own line of perfumes this week; you could call it 9021'eau'. Branding consultants said they couldn't recall another city with its own beauty products, but of course, not every city is Beverly Hills. This evening the launch took place at the famous Greystone Mansion where beautiful ladies in white gowns, offered spritzes of "Must Have", "Rodeo" and "Iconic". Ah, there's nothing like the sweet smell of success!
Tuesday, October 12, 2010
Beverly Hills sweet smell of success
The City of Beverly Hills is launching its own line of perfumes this week; you could call it 9021'eau'. Branding consultants said they couldn't recall another city with its own beauty products, but of course, not every city is Beverly Hills. This evening the launch took place at the famous Greystone Mansion where beautiful ladies in white gowns, offered spritzes of "Must Have", "Rodeo" and "Iconic". Ah, there's nothing like the sweet smell of success!
