The first free-standing Patek Philippe boutique just opened its doors in Beverly Hills located at 360 North Rodeo Drive, adjacent to Luxe Rodeo Drive Hotel. Owned and operated by Gearys - which also owns and operates the Rolex next door - the 1,250 square foot bird's eye maple and rosewood lacquered interior was designed by French designer Patrick Gaguech. Sought after by collectors who know fine timepieces, this boutique is the must-stop shop for aficionados of the newest watches of the season.