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California Sees 10% spike in visitor spending. Thanks to a jump in tourism, visitor spending in the Golden State may hit a record this year, with continued growth in 2012. By the end of the year, domestic and international visitors to California will have spent $104.4 billion, a 10% increase over last year, according to a forecast released Monday by Tourism Economics, a consulting firm in Pennsylvania. The forecast was commissioned by Visit California, the state's tourism board. Travelers to California spent $95.1 billion in 2010, but the state this year is expected to exceed the $100-billion mark for the first time, thanks to continued growth in domestic travel and a surge in international travel to the state.