The unveiling of Rodeo Drive's 2011 Holiday Decor was a sparkling event on Monday. Nearly 55,000 crystals are festooned on the Drive, 41,775 of them used for an interactive sculpture on the median. Designed to look like DNA helix, the idea was to communicate and transmit information. Jessica Alba, in glittery dress and shoes, along with the president of Swarovski illuminated the 200 block of Rodeo Drive. As media flash bulbs popped the street lit up with the first tweeted message of the holiday season along the tubular-shaped sculpture. You too can participate by texting the word "sparkle" followed by a greeting 877877. The message will appear on the ticker-tape, in the language in which they are sent.
