Last evening host, Jessica Alba and Dieter Morszeck, CEO of Rimowa, officiated at the Rodeo Drive opening of Rimowa. The luggage pioneers have been at it since 1898, made famous for their pioneering work with lightweight aluminum in the 1950's. The newest ultra-lightweight polycarbonate luggage that, while not as rigid as aluminum cases, is even lighter and more resilient. With the ever more stringent airline restrictions, every pound can count! Seen here with fans of the 4-wheel Rimowa 'Salsa' line.
