The first of 28 locations worldwide to offer womenswear, Tom Ford's new Rodeo Drive destination introduces a new retail design concept for the brand. Ford and long-time collaborator William Sofield re-interpreted the two-story, 850sqm location to appeal to the female consumer, resulting in light-filled spaces, pale grey, high-gloss silver and blue-grey marble floors.The Rodeo Drive boutique houses a perfumery, where Tom Ford Beauty and Tom Ford Private Blend fragrances line polished chrome shelves. My friend Pamela and I climbed the mirrored staircase to discover the full collection of the recently launched womenswear, divided into three salons: handbag and shoes, eveningwear and daywear. P.S. The men in the men's collection are so Tom Ford. Worth a trip around the ground floor whether you have a certain man in mind or not.
http://www.tomford.com/
