Thursday, January 28, 2010

Rimowa - the newest boutique on Rodeo Drive

RIMOWA, the ultra chic German luggage company, celebrated the opening of their Rodeo Drive boutique on Tuesday night. Aaron Eckhart hosted the party along with CEO Dieter Morszeck and Michael DePrenda. Guests were a veritable WHO's WHOJoining of fashion and retail included numerous editors, stylists and familiar Rodeo Drive faces. Joining them were Billy Zane, Amy Smart, Corey Monteith, Mark Stalling, Rachel Zoe, Scott Caan, Jeremy Piven, Nathaniel Parker and Stephanie Jacobsen who were all seen gushing over the hard case luggage. Expect to see lots of RIMOWA from now on. Undeniably cool.